Remember the good old days when a gallon of milk was only $1.10 (but is now $5.45)? Remember when your life goal was to be a millionaire (but now you expect to make your first million at the age of 30)?
Remember when billions was an astrologically large amount, one that we usually only referred to while counting the stars?
Nowadays, "billions" pops up everywhere. Even though I don't think I'll ever become a billionaire, it doesn't phase me anymore when Company A needs a $X billion bailout, or Industry B has lost $Y billion in revenue. Well, someone's taken the time to map out what this all really means to society in the "billions". Our resource allocation is horrible and depressing.
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